
proper meat

natural ingredients

complete nutrition

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nutritious wet food
SHOP WET DOG FOOD
delicious dry food
SHOP DRY DOG FOOD
DENTAL CHEWS
SHOP WOOFBRUSH
NATURAL TREATS
SHOP DOG TREATSOUR MOST POPULAR PRODUCTS
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CARING FOR YOUR DOG

What not to feed your dog

Guide to Feeding Your Dog

OUR STORY
Over ten years ago, Henrietta; Lily’s owner, struggled to find a pet food filled with honest, natural ingredients. Today, we’re still making recipes following the same principles that started it all: proper food, made with love.

PROPER FOOD FOR PETS
We create wholesome food for happy, healthy cats and dogs. This means delicious, natural recipes using proper ingredients like fresh meat for complete and balanced diets.